A high ranking in Google's search list implies more visitors to your website and ultimately more sales for your business.
Based on statistics:
- 90% of users is limited to the results of the first page of searches and does not proceed in the following pages.
- 43% of usersclick on the page that is located at the top of Google.
- The top 3 (1-3) searches accrue the vast majority of user clicks in their searches
- Each page appearing on the first page (from position 10 to position 4) increases the percentage of clicksby 300% and 15 times the number of visitors. The corresponding rate on the top three is rejected exponentially, and a Google's 1st-ranked page can increase the number of visitors by 40-50 times.
These are the reasons why more and more people now want their page to appear on the first page of Google and are working hard to achieve this.
What does it take to find a website on Google's 1st page? Specifically, with what criteria does Google choose that a particular website is more relevant to the search of the user than thousands of others on the internet and decides to displays it on the first page? The issue is complex and multifaceted, yet there are 4 basic rules that if implemented correctly and consistently both in the construction of your website and its management, will help towards this goal.
Rule # 1: Play honestly
The purpose of Google's search engine is to return the most relevant results based on user search. It continually evolves and develops its algorithm by adding more human attributes, with the goal of perfecting the process and offering users the most relevant and useful results every time. So if you're trying to win high rankings for keywords that are not completely related to your business, then you will run into problems sooner or later. This means that on the one hand you will never achieve your purpose and on the other hand you are in danger of spamming as a result. If your content is inappropriate, Google will detect it and will never offer you good posts.
Also keep in mind that ads and affiliate links do not help in the high ranking, instead they may put additional load on the site. So do not fill up unfairly with ads and affiliate links to your website. No posts are going to win and the image of your site will be compromised. A web page full of ads is not attractive at all.
Finally, never buy links and as a rule do not trust "odd sources" on the internet that promise you fast results and a first place on Google.
In conclusion, do not use "cheats" and "suspicious" techniques to deceive Google in the attempt to win high ranking positions. These tactics no longer work, having zero chance of succeeding. Worse still it will "black list" your site and trying to reverse this action will be close to impossible.
Rule # 2: Conduct Google that you have relevant content
A website that sells sports shoes can never get high positions for a keyword like "leather jacket". On the other hand, a top position or a high ranking for the word "sports shoes" can prove to be gold for the business.
The problem and the difficult thing in this case is that Google must be "convinced" that your website is absolutely relevant to the keyword "sports shoes" that users are searching for. For this reason you should be very careful about optimizing your pages . This is how you present your business to Google, to help them understand what your website is about and that your content really is relevant to user searches.
Always keep in mind that when Google's spider visits your website it analyzes the following data:
- The structure of the URL
- Title Tag and Meta tags
- The text of your page
- Headline tags
- Image alt attributes
- The architecture and structure of your internal links site
- Outbound links
- Some other factors about the HTML of the individual pages
Each of the above items may contain the keyword you want to optimize, indicating to Google that the site is relevant to the keyword. The keyword should be incorporated in a natural, smooth manner, controlled and rational, into a result that makes sense and is useful to the visitor.
Also be aware of the risk of over-optimization that may cause your site to be banned by Google for specific searches. It is therefore important to optimize each time the correct items and use the keywords with the correct frequency.
Rule # 3: Unfortunately, your opinion is not enough
Other websites need to confirm that your website is actually relevant to the user's search. From the content quality and structure of your site, Google relies heavily on referrals, on links from other websites to your site. Other websites supporting your case in proving to Google that your content is relevant to the keyword.
The more sites you have links to yours, the more credits you earn in the fight for reliability and relevance to Google. This helps you become visible, acquire a status, and in the most popular search engine to gain rank positions. Especially if links originate from anchor texts on other websites containing the requested keyword then the outcome is multiplied.
Backlinks (the term used for links from other websites), can expand the impact of the keyword and give you added value. For example, if your page that is optimized for the word "sports shoes" it can also gain high rankings for the keyword "mountaineering shoes" if there are many sites that "send" enough traffic to our website with anchor text "mountaineering shoes".
Of course, note that it is important that our referrers should be relevant sites. The "points" that give backlinks are totally dependent on the relevance of the other site to yours. A website that sells mountaineering equipment and reports our site offers far more credits than from a site that sells electrical items. It is important to understand the difference. So to remember, getting the "right" backlinks is very important for our ranking on Google
Rule # 4: Your website must have a clean "criminal record"
The age of your website and its history are also important factors for Google. While Google officially claims that the "age" of your website does not play an important role in the ranking, the act proves that an old website is getting higher rankings in Google ranking and more easily.
However, if your site has been subject to spamming penalties in the past, it can be difficult to recover. Errors of the past could prove to be detrimental. If this is the case, it would be wise to decide on a domain change. To conclude, if you follow these rules conscientiously, you are likely to improve your position on Google. In any case, it’s worth remembering that it doesn’t just happen overnight, SEO wants patience and perseverance.
If you would like an experienced and professional approach with high consistency in SEO results, the Centiva team is always at your disposal.