Google will always try to provide users with the best content as it continuously changes it algorithms.
Ensure your site is fully-functional across mobiles and tablets to avoid losing customers. A mobile-friendly site is an advanced SEO technique that will boost your rankings. To do this, is to set up a fully responsive site design.
Identify and fix crawl errors, this is when a search engine tries to reach a page on your website but fails at it. By clicking on URL link to display complete details related to the problematic URL, it can be fixed.
Regularly update your Sitemap for easier crawling of your site by googlebots, Google can detect your site has content rich and your product images will get indexed easily. Tools like Screaming Frog can help you with sitemap updates.