SEO Small & Medium Business: How to Increase the Traffic of Your Website

SEO Small & Medium Business: How to Increase the Traffic of Your Website

Would you like to increase traffic to your site? Gain recognition of your business and, above all, your revenue? I guess the overwhelming response is Yes!

To achieve this, you have to put a lot of effort in promoting your website. Improving your position in local searches is an effective way to effective way to market your business online. Hence, the term "local SEO".

Local SEO

So how can this be done? Let's take a look at some useful tips that will help you achieve this relatively simply and quickly:

1. Use the appropriate keywords

It is not accidental that this appears at the top of our list. One of the first things you need to do if you want to optimize your site in your local searches is to use keywords that are highly relevant, popular locally and directly related to your business. It helps to think like consumers, get into the shoes of your prospective customers, and find out what keywords they are typing in search engines to look for services like those you offer.

Let's say you have a winery in Bordeaux and you have strategically taken the decision to promote your business website based on the key word "Bordeaux wineries". Reasonably in part, however, users are endlessly looking for Google phrases like " Bordeaux Wines Varieties" or "Selected Bordeaux Wines". What's the result? Unfortunately, you will never show up in the search results for what people really are looking for.

So it is very important that you use appropriate and targeted keywords! An excellent and at the same time free tool to help you in this direction is Google Keyword Planner.

2. Use the appropriate Meta Titles & Meta Descriptions

Search Engine Optimization is divided into 2 basic tracks and one of them is what we call on page optimization, the improvements that need to be made on our own website. At the top of the pyramid on page optimization are the meta titles and meta descriptions. So we are clear what they are and their function.

The meta title, the title tag, is the text / title that appears above the URL of your page in search engine results. Users, as well as search engines, it provides a brief description of the web page content by outlining the relevance of the page for searchers.

The meta description, is the text that appears beneath the URL of your webpage and summarizes in up to 320 characters your product or service and highlights your competitive advantages or your local market.
Based on these definitions, it is clear that both play an important role in optimizing your site. The more interesting and attractive your title or description, the more clicks you are likely to get and increase your page traffic.

To set up Meta Titles & Meta Descriptions, what do I need? Programming skills maybe? You can simply ask your webmaster indicating on the corresponding fields within the Content Management System (CMS) that you use on your website. Or even better, you can install some useful extensions (depending on your CMS that you have), which make this job playful. B.C. for joomla CMS Easy Frontend SEO is an excellent tool.

3. Define clearly the details of your business

The address (map escort) and phone number is the identity of your business on Google. Your business phone number and address must be contained on each web page with absolute accuracy and consistency.

It is vital for search engines to know where your business is located. It is one of the primary factors that take them into consideration to rank your business in local searches.

If your business information is true and accurate, then your business will not just appear in local search results but will be more likely to occupy a higher position.

4. Subscribe your business to Google My Business

Google processes more than 3.5 billion searches daily. All of the "game" is essentially done on Google, so your business listing is needed there, and it's easy to do with Google My Business.

Google My Business allows you to enter company information, pictures, contact information. In addition to linking to Google Maps so that customers can quickly find you and get accurate instructions your business.

Google My Business is currently used as a powerful marketing tool, especially to promote businesses locally. If you have not yet already registered your business on Google My Business, it should be the first thing you will do tomorrow morning!

5. Get Positive Customer Reviews

According to studies, over 90% of users read comments and reviews from other users before proceeding with an online purchase. Particularly on a local level, the weight of other user’s opinions plays an important role in the final decision. It is good practice to encourage your customers to write positive and honest reviews of your business. Select from these comments the most credible and meaningful reviews, and have them embedded into your website, I would suggest on the main page and at an eye catching location. The second great source where comments and reviews can be left to users is, of course, Google My Business, which we mentioned above. In additional to being a Google service, it is considered to be one of the most reliable sources of information currently available.

6. Optimize the images used on your website

Images are a very important factor for rankings in Google and other search engines. However, search engines are unable to understand and perceive images like the human eye. All they understand is code and text. Therefore, it is very important to optimize each image on your website.

What does image optimization mean? First of all, the alt text of each image should be as descriptive as possible and contain key phrases of local interest. Taking as an example our winery, instead of a generic name of an image of a red wine as "wine.jpg", you could use "Merlot-june-year-2016.jpg".

Secondly, you should avoid using large-sized images because they put "weight" on the website. The larger the image size, the slower the page loads, and this has a bad impact on user experience. According to studies, users do not wait longer than 3 seconds to load a website.

With every extra second can prove to give a devastating impact to your business, you simply lose customers. You should therefore always squeeze all the images on the site and upload them in smaller sizes so your website loads very quickly.

7. Make your website Mobile friendly

More than half of Google searches are done today via mobile devices, and this rate is expected to increase even further in the future.

Having a mobile-friendly website is essential, in our article here we analyze the reasons. 

If your website is not mobile-friendly then half the internet users are ignored, potentially half your customers. This we all want to avoid.

8. Create your company profile in Social Media

We live in the era of Social Media from Facebook, Instagram, YouTube, Linkedin, Twitter, Pinterest as some of the most widely used. Whether we like it or not, having a business presence in all or at least the most important of them is inevitable if you want to be up to date and not be left behind the times.

If you consider with just Facebook alone having now exceeded 2 billion active monthly users, it is not realistic for your company not to participate in the global phenomenon of social media. In all social networks you have the choice to enter features and items of local interest. Essentially to promote your products and services locally with detailed geographic targeting to reach new customers from your area.

To conclude

These are essential actions that are paramount to promoting your site to your local searches. If they are not already implemented, then they should be actioned without further delay with a view to steer the lead from your competitors. In addition to the above SEO techniques mentioned, there are others that are more sophisticated and more specialized. We chose to profile these techniques in particular because they are simple, effective and do not require specialist technical knowledge and you can implement by yourself.

If you require further help or a more strategic approach to promoting your website, you can ask for assistance of the Centiva’s Digital Marketing Solutions team.