PHARMACEUTICAL INDUSTRY / B2B PORTAL
PRODUCTION ARCHITECTURE IN OPERATION

ΦΑΡΜΑΣΕΡΒ -LILLY S.A.: Consolidated B2B order management portal with batch recall.

"From the unified product delivery network to the recall - a single digital management platform."
QUANTIFIABLE OUTCOMES ///

Operational Improvement Indicators

99,95%
ERP SYNCHRONIZATION ACCURACY
Real-time inventory and order updates across both companies.
<5s
BATCH RECALL TIME
From the identification of a defective formulation to its full withdrawal.
100%
OPERATIONAL INTEGRATION
Two companies, one order management platform for all points of sale.
DEEP ANALYSIS // SYSTEM ARCHITECTURE

A closer look at the transition.

Replacing the fragmented order management of two companies with a single, live distribution network. We designed and calibrated every step of this specialized need, using products from the Element ecosystem.

The Critical Problem:

Prior to Element, the pharmaceutical company lacked a single digital order management platform for its distribution points (pharmaceutical warehouses) and points of sale (pharmacies), while the operation of two separate companies — ΦΑΡΜΑΣΕΡΒ -Lilly and ΦΑΡΜΑΣΕΡΒ Hellas — required separate management without a common system. At the same time, the recall of expired or defective formulations and batches was not performed through an automated process.

“Two companies, hundreds of points of sale – and no single digital gateway to connect them.”

Implementation of "Element Custom Made" solution

We implemented a B2B portal connecting the pharmaceutical warehouse with points of sale (pharmacies), featuring the capability to manage two different companies — ΦΑΡΜΑΣΕΡΒ -Lilly and ΦΑΡΜΑΣΕΡΒ Hellas — through the same platform.

We interconnected the companies’ ERPs with the order management platform in real-time, while also implementing tools for the company’s sales representatives to execute customer orders directly and accurately.

We added the capability for the immediate recall of a formulation or a specific batch of formulations for expired or defective products, ensuring speed and safety in handling such incidents.
We also developed the company’s custom website.

CENTIVA EVALUATION

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