Retail / Ecommerce
PRODUCTION ARCHITECTURE IN OPERATION

Zaranikas: Unified eShop
with Real-time commercial
warehouse management.

"From order to warehouse - full visibility, updates, and automation at every stage."
QUANTIFIABLE OUTCOMES ///

Operational Improvement Indicators

100%
Unified management flow
Orders, availability, and price lists directly connected in real-time.
50%
Performance improvement
Time spent on price updates, item picking, and competition monitoring.
0%
Error rate
Elimination of sales and pricing errors through immediate updates at all levels.
DEEP ANALYSIS // SYSTEM ARCHITECTURE

A closer look at the transition.

Replacing fragmented records with a unified data synchronization. We designed and calibrated every step of the production process, using products from the Element ecosystem.

The Critical Problem:

Prior to Element, the store lacked a single platform to connect online sales with warehouse and supplier management. Updating prices and availability was done manually, risking delays and discrepancies between the eShop and actual inventory, while the business had no systematic way to track competitor and supplier prices to remain competitive.

“Manual price and inventory updates kept the business always one step behind the market.”

Implementation of "Element eShop" solution

We implemented the store’s eShop with a complete management system for categories, items, orders, and customers, complex search and filters, quick one-page checkout, and multiple payment methods (Viva, PayPal, etc.). Integration with Skroutz was added, along with basic SEO optimization and regular Google Analytics metrics reporting.

We developed real-time inventory tracking and availability, with a cloud platform integration for online orders, automatic product import-export tools, and automated updating of items and price lists from supplier lists. We achieved automated price updates on an almost daily basis, while simultaneously comparing competitor and supplier prices to ensure pricing remains constantly updated and competitive.

The solution was completed with electronic invoicing and direct document transmission to myData, a reporting system, and custom adjustments for the project’s needs.

CENTIVA EVALUATION

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