Organization / digital registry
PRODUCTION ARCHITECTURE IN OPERATION

GS1: Unified member platform
with live interconnection to the
GS1 Global Registry.

"From member and administrative management to synchronization with the global registry - a single, automated system."
QUANTIFIABLE OUTCOMES ///

Operational Improvement Indicators

100%
Registry synchronization
Live, two-way data updates with the GS1 Global Registry.
24/7
Autonomous member access
Management of details, products, and barcodes without administrator dependence
100%
Flexibility
A single platform for the website, members, requests, and commercial application.
DEEP ANALYSIS // SYSTEM ARCHITECTURE

A closer look at the transition.

Replacing fragmented member-administrator communication with a single, live point of supervision. We designed and calibrated every step of the production process, using products from the Element ecosystem.

The Critical Problem:

Prior to Element, the organization lacked a single digital platform to connect its members with the management of their business and product details. Member-administrator communication and request submissions took place without centralized data supervision, while the absence of interconnection with the GS1 Global Registry made immediate data synchronization and a unified view of the member registry difficult.

“The absence of a centralized platform made a direct and accurate view of the member registry difficult.”

Implementation of "Element Connect" solution

We designed and implemented the organization’s website, as well as the Member Area – a cloud platform through which GS1 members manage their business and product details. Online barcode generation for their items was enabled, along with access to new GS1 standards such as the Digital Link. At the same time, we developed an online environment for administrators to receive member requests and have full oversight of the data.

We implemented the interconnection of the commercial application with the cloud platform and data synchronization with the GS1 Global Registry, ensuring unified and valid information in real-time. Mobile support tools for members were also added.

The solution was completed with custom adjustments for the specialized needs of the organization, regular Google Analytics metrics reporting, and hosting on Centiva’s proprietary servers in a European datacenter.

CENTIVA EVALUATION

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